Care Management Platform

The Challenge

Care teams were juggling patient data like a circus act—disconnected systems, manual to-dos, and missed follow-ups turning into missed opportunities for better care. It was clear: we needed a smarter way to keep patients on track without the chaos.

My Role

- Identified the problem statement and collected technical literacy data on our target patient demographics.
- Wrote the product requirements.
- Created the designs in Figma.
- Led focus groups to gather insights on the designs.
- Got founder buy-in on the new direction for the platform.
- Prioritized the work into sprints within the agile backlog.

The Outcome

A 20% increase in engagement!
‍
Users who logged at least 1 health record on the new UI were 20% more likely to log an additional record, as compared to the previous UI.

The Solution

Must Have

Central CTA

The Call-to-Action for the user should be front and center. If we're asking something of them, it shouldn't be hidden at the end of an obstacle course.

Must Have

Progressive Disclosure

Data can be overwhelming. By removing "raw data" from the health home page, users are instead captivated by a story. If they'd like to dig into the story inputs (i.e. the data) then they're welcome to dive further!

Must have

Limited Cognitive Load

Use colors intentionally for background, text, and more. Color is powerful and it should be used sparingly (as I type on a bubblegum pink background.)

Should Have

Picture Superiority Effect

People remember pictures better than words. Leverage easy-to-understand charts to convey health progress.

Should Have

Incentives are King

While the business may not be able to afford financial incentives to patients, the platform can have gameified incentives! Log your health to recieve a daily affirmation.

Could Have

Knowledge Deep-Dive

Give patients the power to take control of their health by educating them on what the numbers really mean.  

The Output